Continuation of SEO Training Courses Reviews

So I have moved the remainder of the SEO Training Courses Reviews to SEOTrainingBonus.com for your view pleasure. So if you are at all interested in Learning SEO (Search Engine Optimization) then you need to follow these SEO Training Courses Reviews.

But remember you can also check out my own SEO Training Course and start learning SEO live with online video tutorials.

SEOToolSet Courses and SEO Training – Bruce Clay

So here it is the first SEO Training Course review and I start off with Bruce Clay’s SEOToolSet Courses and SEO Training. To find out more immediatley go to Seotoolset.com/training/courses.html, but here is a quick review from me.

Remember that I will be rating these courses from 1-5 (5 being the highest) and I come to this rating from a couple of factors those being: Length of course, who is giving the course, relevance of course to SEO, cost of course, accessibility of course (meaning can you take it from home or do you have to travel) and some other small factors. Remember this is my opinion.

So for the SEOToolSet Courses and SEO Training by the Bruce Clay organization I give them a 3.5. The reasons why this course gets a 3.5 is the following:

Pros – First of all the Bruce Clay organization is giving the courses and you get a certificate, this alone gives their courses a 3. Bruce Clay is well known in the industry and knows his stuff.

Cons – The courses are very expensive from $1195 to $1795 (plus travel). The other issues is you have to take the course in California so this can get expensive if you have to get airfare and lodging. The other thing is the course is only 1.5 – 3 days long which in my eyes is not long enough, I don’t think you can learn SEO in 3 days.

So overall I think the Cons outway the Pros, but with that being said I think this course would be worth the money and travel if you have the time and money.

To find out more about the course visit Seotoolset.com/training/courses.html

More SEO Training Courses!

Ok so it has been quite a while since I have written here at SEOTrainingCourses.wordpress.com because I have been really busy with, well no excuses. Here is what I wanted to announce, I am going to be adding daily a review on the Top SEO Training Courses out there on the web. I will do the work for you by finding all the available Search Engine Optimization Training Courses.

With my reviews I will simply give an overview of the courses available and rate them from 1-5 (5 being the highest).

So if you want to Learn SEO then stay tuned to the new daily posts.

SEO The New Marketing Mantra

SEO Training Courses

There was a time when to market your product or service you had to advertise through a medium such as TV, newspaper, magazine or a billboard.

Today there are many successful businesses in the world that you have not seen on these traditional media.

The reason is the internet offers a super efficient very capable means of communication between a business owner and the market for the product or service.

However it is not easy to manage the communication on the internet. Since there are millions of web sites it is difficult for a business to be seen in a crowd.

To get better visibility than others your web site must perform better on search engines. That is it should get a high rank for keywords that your market is likely to search with.

To get the better rank you have to do Search Engine Optimization, SEO.

And you can learn how to do SEO by taking SEO training courses.

SEO training

SEO is not simple. It is done using a complex set of initiatives and also modification of your web site. And there are as many persons wanting to do SEO as there are web sites.

To quickly bring an average internet marketing expert familiar with SEO a whole new industry has sprung up. That is of SEO training courses.

Some SEO training can be had for free by doing research on the net. Some organizations offer in house SEO training courses too.

The most expensive SEO training courses are one on one courses where you get full personalized attention.

You can choose an SEO training course best for you based on your budget, time you can spare and depth to which you wish to learn SEO.

You can also choose between online courses and courses where you need to attend classes.

LearnSEOLive.com Launches Tomorrow February 19, 2008

Just wanted to make one more post about Garrett Pierson & Jordan Kasteler’s SEO Training Courses membership site over at LearnSEOLive.com. If you really want to learn step by step exactly how to get top listings at Google and all the major search engines then you need to check out their site and learn more about their membership site. SEO and Social Marketing video tutorials with live step by step tips and techniques and tons of just great resources to help you be successful online. At only $37 to become a member the benefits out-way the cost and you will be on your way to learning how to drive your search engine ranking to the top. But hey don’t take my word for it go over to LearnSEOLive.com now and check it out for your self.

Here are just a few things that will be taught in some of the begining SEO Training Courses:

On-Page Optimization –

· Content Optimization

· Keyword Placement (Frequency, Density, Proximity, etc.)

· Title Tag Optimization

· Meta Tag Optimization

· Spider/Robot Tag Optimization

· Image Alt Optimization

· Internal Link Structure

· 301 Redirects

· Robot.txt Creation

· Broken Links & Page Optimization

· Site Mapping

· Avoiding Specific Design Optimization Issues (Graphic, Flash, Dynamic, Frameset, and Javascript only Sites)

Off-Page Optimization

· Link Building (One Way and Reciprocal Links)

· Link Baiting (Luring others to want to link to your website)

· Article Submissions

· Press Release Submission

· Directory Submissions

· Search Engine Submission

· Sitemap Submissions

 

These are just some of the main points that will be taught in the video tutorials and many more will be published each month including Social Marketing items such as:

· Social bookmarking

· Optimizing Web 2.0 properties such as Digg, Youtube, Hubpages, Zimbio, Facebook, Myspace, etc.

· Blogging

· Content Building

· Article & Press Release Submissions

Let me put it this way, if these are just a couple of the things that you can learn over the next little while just imagine all that you can learn over the space of a year by being a member of the LearnSEOLive.com community. Don’t waste any more time and get over to LearnSEOLive.com!

 

SEO Knowledge Part #2

Knowledge is a power and when it comes to being online your knowledge of key terms and techniques when it comes to SEO. In the continuation of “What is SEO” I have continued to give you great content of what exactly the key points and basics of SEO really are. Below you will find 5 key areas that you need to know (Knowledge), now keep in mind this is just a quick overview of each key point, I will go into more depth in future posts.

From the last post you now know what SEO is and what a Search Engine is and how they work. Now I will teach you a bit more about SEO Techniques keep in mind that these are very basic and just the tip of the iceberg. Great Content though so read below to find some basic tips and techniques that professionals use to optimize a website:

Keyword/Phrase Research – this step is key in the SEO process and should be first above any other step. First, you need to find the keywords/phrases that you think a person would search for to find your website. Really you are researching keywords that are targeted and relevant to your market. Next you will research the traffic volume or popularity of the keywords/phrases, this is essential because it would be pointless to optimize your website for a keyword or phrase that gets zero (0) searches. Next you will research the Competition of the keywords or keyphrases that you have chosen. If a keyword/phrase is too competitive you have to analyze whether or not it is worth optimizing. The reason for this is simple; if you have chosen the keyword “Real Estate” then you have a huge task ahead of you. We are not saying that you can’t get ranked on the first page of the major search engines for this keyword but you have to decide if it is worth the time and effort. Choose keywords/phrases that are unique and yet are attainable.

Url/Domain Name Optimization – Once you have found your main keyword you are going to focus on the next step, which is to decide what your Domain name is going to be. You might ask, “What is a Domain Name?” A Domain Name is the name that a person would type into a web-browser to visit your website e.g. www.yourdomainnamehere.com. To optimize your Domain Name you will want to find something that is short, targeted to your market, explains your site, and uses the main keyword you have chosen through your Keyword Research. So for example if your keyword was “Real Estate” then you would want to use those keywords in your domain name. Some may argue that using the keywords in your domain name is to general and doesn’t brand your company. This is for you to decide, but it is proven at least for now that the Search Engines use the domain name text in their algorithms of how they see your site’s relevancy to the search criteria. Note: The domain name you choose needs to be available to purchase.

On-Page Optimization – another important step of optimizing your website is optimizing the web pages that the user and the spiders see. Now this is the trickiest part of SEO because you want to optimize your site for the Search Engine Spiders but you also want to optimize your site for your users/visitors. The best rule of thumb is to lean toward optimizing your site for the users first because more and more the search engines are looking at your site as if a human was, this is called Latent Semantic Indexing, optimize as natural as possible. So on-page optimization uses the following techniques:

· Content Optimization

· Keyword Placement (Frequency, Density, Proximity, etc.)

· Title Tag Optimization

· Meta Tag Optimization

· Spider/Robot Tag Optimization

· Image Alt Optimization

· Internal Link Structure

· 301 Redirects

· Robot.txt Creation

· Broken Links & Page Optimization

· Site Mapping

· Avoiding Specific Design Optimization Issues (Graphic, Flash, Dynamic, Frameset, and Javascript only Sites)

Off-Page Optimization – As important as any of the other steps of SEO, Off-page optimization is key to your success. Think of it this way the search engines want to see how popular your website is to the online world. This strategy of off-page optimization is where you optimize your website off the pages of your site. Link Building is most important to the off-page optimization process. Link Building is where you get a link back to your website on someone else’s site. The important step is to have your keyword within the anchor text of the link not just simply putting www.mydomainname.com as the link text. Getting links from Authority Sites (high traffic and highly ranked sites) is also very important again letting the search engines know that your site is popular. Most importantly with link building is getting links from sites that are relevant to your website and your keywords/phrases, if you for example get 100 links from Health Care websites and your Keyword is targeted toward “Real Estate” then the search engines won’t think you are really that popular or relevant to the criteria of “Real Estate”. Note: Getting links from irrelevant sites is not bad just not going to optimize your off-page process. Here are some of the important items of off-page optimization:

· Link Building (One Way and Reciprocal Links)

· Link Baiting (Luring others to want to link to your website)

· Article Submissions (Keyword rich content with links back to your website submitted to Article Directories)

· Press Release Submission (Optimized content with keywords & links, and also a great Link Baiting opportunity)

· Directory Submissions

· Search Engine Submission (Submitting your website to the search engines saying, “Spiders come look at my site, I have food for you.”)

· Sitemap Submissions

Monitoring Search Engine Rankings (Analytics) – One important skill in SEO is measuring the results of applying some of the basic SEO techniques that we have mentioned above. To be a successful Search Engine Optimization professional you must Test, Test, and Test again. Patience is another quality that someone doing SEO must possess. You need to realize that you will not see results in one (1) or two (2) days actually you must be prepared to begin waiting and it could take time to see results maybe for two (2) to even (6) months. A quick way to see if you website is even seen (indexed) by the search engines is by typing site:www.yourdomainnamehere.com into the search engine, if your site is indexed in the search engine you will see results in the query if not you will see “Your search – site:www.yourdomainnamehere.com – did not match any documents”. The manual way to monitor your rankings is simply typing in your keyword/phrase you are trying to rank for and search through the search engine results until you find your website. There are tools that you can use to monitor your rankings. Web analytics measures your online activity such as how much traffic your website is receiving, from where, and also measuring conversion. The most famous and may we add free Web analytic software is Google Analytics. This free web analytics tool is very robust giving you the geographic, trends, exit pages, and referrers of where your traffic is coming from and leaving from.

Now I hope you have learned some key terms, techniques, and basics of what Search Engine Optimization is and how it affects your business and even your life. If you would like to learn more about SEO with Garrett Pierson and Jordan Kasteler then just visit LearnSEOLive.com where you can get the exclusive membership site discount and also get access to our killer content rich SEO Teleseminars. To get your free copy of the Teleseminars just Click here.

What is SEO?

Here is a quick overview of what exactly SEO is. So for those that already know what it is go ahead and find out how you can Learn SEO the right way at LearnSEOLive.com

For those that would like to learn a little more about SEO then continue reading:

Ok so here is my real definition of SEO - Search engine optimization is the process of optimizing a website through an extensive mixture of tasks that help improve a website’s presence on the search engines. So this brings up the question, “What is a Search Engine?” This question can easily be answered by asking you to get on the internet and visiting Google.com, Yahoo.com, or MSN.com. These are the most popular and Major Search Engines. A search engine is an extensive database that uses algorithms (the way information is collected) to pull information quickly and efficiently, making information easily available. A person using a search engine will specify criteria (keywords/phrases) about something they are interested in for example “Real Estate”. When a person enters their search criteria into the search engine they hope to find information that is most relevant to the keywords entered. This is the main goal of a search engine, to give its users totally relevant results of their search criteria.

Now it is important to know how search engines work to understand the question “What is SEO?” Search Engines use robots or spiders, which are software that gather information and bring it back to be analyzed at the main Search Engine Index or in simple terms the main central database that stores all the information. This process in which the search engine spiders gather this information is called “Crawling”, or “Spidering”. Here is the best way we could think of explaining this process. Imagine a spider family that needs to gather Food (in the case of the WWW think of food as the HTML text on your website) to bring back to the main spider-web (Search Engine Index “Database”). The spider uses a highway (HTML Links on Websites) to gather food faster and more efficiently. Once the spider has gathered food, it then takes it back to the spider-web (Search Engine Index “Database”). Now the information is sorted out, and the Search Engine uses this information to help the user find what he or she is looking for. So when someone searches “Real Estate” the Search Engine will provide results that are most relevant from its database. Note: Search Engines are constantly changing the way their spiders collect information and how it is stored in their Index, this is why it is so important to stay up-to-date on changes and techniques.

Keep in mind that on the search engines there are sponsored links that are Paid Search results that usually are placed on the top, side, and bottom of the natural search results. This is a whole other subject called Pay Per Click (PPC) so keep in mind that SEO deals with natural rankings and PPC deals with paid rankings.

Now that you know what Search Engines are and how they work, you can now better understand what SEO (Search Engine Optimization) is and how it can help you. Here is another good example using the spider analogy. Think of a person performing SEO (Search Engine Optimizer) to a website as the spider feeder. This professional will optimize the way that the spider collects food. In terms of a website the professional will optimize the website so that the Search Engine spiders will easily be able to gather the required and relevant information.

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